Very Large Website
The main difference between Classic SEO and Enterprise SEO is size. You have a Very Large Website. A million indexable pages. A 100 row robots.txt file. Manual penalty. Position 3 rankings for a 100/100 difficulty keyword with a million searches per month. $50m in revenue per year. Any of these things might describe your site and your business. You cannot trust a beginner under the hood.
Technical Emphasis
Very Large Websites often have huge, complicated, and systemic technical errors. These errors act like an anchor to hold back even the very best content. The larger the site, the harder it is to find, categorize, diagnose, and fix these issues.
Technical Analysis
At Konvesdigital, technical analysis begins with a full crawl of your site using Screaming Frog. The crawl is then analyzed for patterns in errors. Errors are categorized into one-off or template issues. Fixing templated issues may require the efforts of your development team. Konvesdigital is experienced with Trello, Asana, Jira, and custom solutions to interface with software engineers of all experience levels.
Backlink Audit
Very Large Websites often have huge amounts of backlinks. While most backlinks even when “harmful” actually do no harm, in some cases it’s necessary to disavow or otherwise remove these. This is not a common need even in Enterprise campaigns, and is typically oversold by SEO “experts”. You almost certainly do not need this. That said, Konvesdigital is equipped to find, diagnose, and fix any backlink issues in the event that your Very Large Website has them.
Content
Content drives traffic growth. With very large sites, content is often not just words on a page. Traffic at this level must turn into revenue. A page that ranks for highly competitive, revenue-driving keywords must have a tool, a calculator, or some product in addition to words. These custom solutions are necessary in a world where AI can produce words that may temporarily rank on Google but provide limited value to the user.
Conversion Rate Optimization
Your site ranks well, perhaps position one for target keywords, and generates high organic traffic. Once traffic and rankings are maxed out, conversion optimization drives additional revenue growth. Since conversion is a ranking factor it also protects against competitor optimizations, and increases rankings where your site is not yet position one.
Reporting
Konvesdigital internally monitors all relevant metrics daily to maintain strategy alignment with current efforts. You get a weekly summary of current progress. These weekly reports focus on metrics that best explain the current status of your site against future goals. Eventually you’ll notice increases to your bottom line that can only be explained by ranking better for keywords that drive revenue.