Discover Your Opportunities
SEO is a combination of content, technical fixes, and backlinks. Your free site audit will uncover opportunities for these areas. Most businesses have deficiencies in content, with fewer technical needs. Classic SEO will address all relevant issues necessary to make your site grow, tailored to the needs of small to medium sized businesses.
If your site has tens of thousands of pages, has many errors in Google Search Console, or has incurred a Google Manual Action, it is a candidate for an Enterprise Solution.
SEO Goal: Increase Your Revenue
SEO is only successful when rankings result in traffic. And traffic is only valuable when it converts to revenue. Traffic finds your site via searching keywords. Your target keywords are all keywords that represent potential customers. Traffic is people. Good traffic is people who want to buy what you’re selling.
Your site audit determines likely revenue increase by analyzing increased rankings for target keywords, how much traffic those keywords represent, and rate at which that traffic turns into revenue.
People want what you sell. They would buy it from you if they knew you existed. They just don’t find you when they search.
Keyword Research: People Who Want What You Sell
- Search Intent: If you sell hammers, it’s better to rank for “best hammer” than “what is a hammer”, because of a more obvious purchase intent.
- Search volume: “Hammers” has 100 times the volume of “I want to buy a hammer”, so it is worth targeting despite having less purchase intent.
- Related Keywords: The keyword “best nails for XYZ project” might also be worth targeting even if you do not sell nails. People who shop for nails need hammers.
Your audit and roadmap consider search intent, volume, and related keywords to determine the areas that best increase traffic that represents revenue.
Methodology: Content, Technical, Conversion
- Content optimization: This is a combination of creating, improving, and consolidating. The Konvesdigital optimization method follows the “fewest pages necessary” principle. That is, one good page will often outrank two mediocre pages. Two similar pages might even cannibalize each other. Effective SEO involves creating pages where none exists, optimizing existing pages when a page exists but has deficiencies, and deleting pages when there are redundancies.
- Technical issues: These involve the robots.txt file, meta tags, schema markup, Google Search Console errors, Manual Penalties, backlink audits, and crawl errors. For small to medium sized websites these are rare, but all such issues are addressed for every SEO plan regardless of size.
- Conversion optimization: Increasing conversion has an obvious benefit of directly increasing revenue, and a secondary benefit of helping a page rank better.
Your optimization plan includes necessary content, technical, and conversion optimizations to increase traffic via your target keywords.
Reporting
Konvesdigital internally monitors all relevant metrics daily to maintain strategy alignment with current efforts. You get a weekly summary of current progress. These weekly reports focus on metrics that best explain the current status of your site against future goals. Eventually you’ll notice increases to your bottom line that can only be explained by better rankings for revenue-driving keywords.